So what makes
each wayfinding solution so different and unique? Here is what I found to understand
Digital Static
Wayfinding: This solution
in its simplest form gives your visitors an easy point of reference through an
electronic map. It shows your visitors where everything is located within your
campus, Facility, and / or grounds in a simple graphic layout. This solution
also allows you to display content highlighting your upcoming events, marketing
programs and recent incentives so you can maximize its benefit. The only
drawback is that this solution is not interactive or engaging but it is the
least expensive option out of all three.
Interactive
Wayfinding: This type of
signage involves touch-screen technology and it comes fully personalized.
Meaning that this solution guides an individual through your facility from
point A to point B so there is no guess work. How does it work? Guests will
touch the destination of their choice and the map will then visually show them
how to get from point A to point B. This allows your guests to see the exact
route in which they need to travel to find what they are looking for. Similar
to Digital Static wayfinding however more engaging and more precise. Guests
don’t have to stand at the wayfinding unit searching for where they need to go,
they can simply type In the name.
3D Wayfinding: This is the most complex solution. It shows the map of
your location in 3D allowing your visitors to be more familiarized with their
surroundings all with a professional, visual impact. For example, you can
display a specific office or building in 3D and also show the route from point
A to Point B in 3D. This allows you to dynamically guide your visitors with
enhanced functionality while displaying a realistic representation of your
business. This solution is the most expensive however it also provides the
biggest impact. It does everything that Static and interactive wayfinding does
however it takes it up several notches. For companies that want to truly
impress and provide their patrons with the most comprehensive, memorable,
engaging and interactive solution…..they go with 3D Wayfinding.
All solutions guide your visitors to
where they want to go, but some of them are more personalized and realistic
than others.
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