Thursday, 25 September 2014

Loading bar when opening the app

We had choosen to have a mini loading bar in our app when you first go into it as most apps or entering somthing, there is this moment of waiting for it to load and start up running.


With our drawing concepts, we had many ways but this final way (clip above) shows the idea of loading up.

Monday, 22 September 2014

Mood Board


For our pub crawl app as it is wellington based we are going to use wellington colours and go with black and yellow, with a flat design look and feel to it.










Tuesday, 16 September 2014

Definition on Craft Beer

Simply put, craft beer is beer not brewed by one of the big "mega-brewery" corporations. More often than not, when the phrase craft beer is used, this is what it means. However, it is a rather imprecise thing to define something by what it is not so let's take it a bit further. 

The Brewer's Association in Boulder, Colorado defines craft beer as beer made by a brewer that is small, independent, and traditional. This sums it up rather nicely and creates for the association a way to talk about what they're talking about. 

However, there is some very good beer being made today by brewers that don't fit these qualifications. So, it should be pointed out that just because beer is or isn't craft beer doesn't mean that the beer is good or not.

Analyzing the Wellington Craft Beer

This is the current Craft Beer Tour you take this piece of paper around with you with the map on one side and the bar list on the other and collect stamps from each bar.

This current system has a few fauls is it as I found out first hand.
  • if its raining the map get destroyed 
  • some bars can be closed due to private function 
  • the map is hard to navigate  
  • there is to much information on one piece of paper 
  •  street text is to small to read
  • there is no separation between trails on map
  •  they have started to colour code the map but didn't reflect it through to the rest of the map










The second two pages have a nicer aesthetic to them and we would like to carry through to our own work so they still look like they belong together rather than totally re branding the trail.

We have decide to take all the information and the event from this and move it to a digital platform to improve the over all experience of the Craft Beer Trail.

For example in stead of stamps you will take a photo of you with your beverage or food in front of something iconic in the bar eg. a logo or a menu.
Rather then getting lost on the static map that you cant read, it will have a map that will walk/ drive you to the front door.

We like their you of play on words, how they have treated it like a game (example below) and wish to carry this through to our own work. 


We love their use of the beer bucket fountain and want us this again.



Welcome

The welcome it a bit t text heavy for a digital platform so we have taken out what we find to be important.



WELCOME TO THE
CRAFT BEER
CAPITAL
your official guide

A lovely harbour, Lord of the Rings, the seat of
Government, blows like hell; we know all that,
but what really excites us about Wellington is
its reputation as one of the world’s great craft
beer appreciation spots.

As well as the sixteen bars and four bottle stores you'll
fi nd on this map, there are eight actual breweries in
operation, seven of which didn't even exist four years
ago.

We've divided the Capital up into two trails - North
and South - both of which can be tackled for the most
part on foot. For longer hops (excuse the pun) there
are always handy buses to make things a lot easier.
If you manage to complete one or both trails, you'll
be able to carry prizes of genuine Craft Beer Capital
merchandise home in triumph.
Enjoy the craft beer, enjoy the hospitality and be sure to
drink sensibly and stay safe - Cheers!


Trail

Google Northern Trail




 Google Southern Trail


Research on app to do with Craft Beer

Craft Beer App - By Affect Global, LLC






https://itunes.apple.com/app/craft-beer-app/id392531874?mt=8


Brewski Me - The Beer App - By AppsVersusRobots, LLC

Description

Rate and track your favorite beers with Brewski Me, the beer drinking app!

* Log your beers and keep track of what you're drinking
* Check in to locations via Foursquare
* Share photos of the beer
* Discover and share new beers
* See what your friends are drinking and meet other beer geeks
* Rate and review beers
* Create your beer Wish List
* Stock your Beer Cellar and keep track of your Favorites
* Earn Award Caps
* Share your drinks on Twitter, Facebook, and Foursquare

Drink with friends!



Brewery Passport - Find Local Beer Tastings, Breweries & Craft Beers - By BakBurner Digital, LLC

Description

Brewery Passport is your mobile beer tasting tour guide for discovering local beers and breweries.
     Stamp your passport at close to 3,000 breweries from across the United States and Canada. Then record details of your beer tasting in your Brewery Passport journal – even connect with friends on Facebook and Twitter to share and see theirs!

• Search for breweries, microbreweries, brewpubs and craft brewers nearby, on a map or by location.
• Stamp your passport at each brewery. Then share your latest beer tasting via email, text, Facebook or Twitter.
• Stockpile badges as you stamp your passport. The more you stamp, the more distinct badge you’ll earn -- 13 in all.
• Store tasting details (rating, favorite beers & photo) in your Certified Passport journal*.
• Share your journal with friends and family on Facebook & Twitter, and see theirs.
• See your stamp stats to find out how many breweries you've visited.
• Star breweries you'd like to visit to add them to your brewery wish list.
• Stylize your Passport with your own personal photo: a favorite lager, that impressive pilsner bottle, the tap room you loved in Seattle.




Craft Beer Locator by World Class Beer - By World Class Beer




Features

  • - Beer Search: Find beers in stores and on tap by searching beer distributor sales histories of your favorite brands.
  • - Beer Guide: Thousands of brewery and beer brand descriptions with “thumbs up” and “thumbs down” ratings from people like you.
  • - Beer Suggestions: Let your own taste preferences act as a guide for more brand and beer suggestions.
  • - Beer 101: Learn about beer styles, flavors and food pairings or just find out what “original gravity” and other brewer terms mean.

https://itunes.apple.com/us/app/craft-beer-locator-by-world/id561697035?mt=8